OBJECTIVES
We were briefed by Mini Australia (BMW Group) to create a local market TVC that took their Mini Countryman off-road, showing off its adventure credentials.
CREATIVE
Driving a Mini Countryman on the beach with a slick visual narrative and drone overhead was the obvious solution to getting this mini SUV off – road. We paired the crisp visuals with an intimate surfer narrative to give the piece a sense of personal journey and exploration.
RESULTS
We delivered a spot with high end production value without all the fuss. We ran a tight crew that allowed us to deliver a special piece of local content for the Australian market.
CREDITS
Producer : Mark Sherborne
Director / DP : Nick Foggarty
Drone Team : Matt @ Rotorworks
Professional Driver :
Male Talent : Nick Hernandez
Post Production :Nick Fogarty
